What is SEO? SEO stands for search engine optimization. It is the ranking of a website when it comes to a search engine platform such as Google or Bing. Why is having your website ranked high important? It allows for organic marketing for your company. The more people clicking on your website, the more people will visit your business, call your business, purchase items from your visit, and simply have more sales because of this.
Did you know that you can actually help increase the ranking of your website organically? It may seem impossible, but there are so many ways this can be done. With times always changing, these six tips are sure to help your website over time. You can also always hire a company like Thunderhawk in order to increase your ranking, but here are some of the simplest latest SEO tips and tricks.
The first tip is to add links into your text
Do you have any specific areas that you can add a link? This means that you highlight specific words and add a link to a reputable website. For example, perhaps you can put in something going around town and link the exact words to that, perhaps if you were a dog grooming company you would hyperlink some shampoos that would be helpful after having their hair groomed. There are so many out there that would be helpful. Check them out link them. Try and do one or two per page. The reason this is helpful Because as long as the text is a good text, it will bring in the SEO from the other website and not only give it credit for being a good website but it also will give your own website a lot of credit. so go through each page of your website and see if there are any areas in which you could link and bring in another website this technically is called backlinking and something that is very helpful for SEO.
The second tip is to label your images
The Next Step that we have for you is to make sure to label each of your images this means that when you are saving the image it might come through as something that doesn’t really make sense. What you really want to do is 2 label the image as something that someone may be searching for. For example, if you are a dental company, you want to label the images Dental companies and then follow it with the city in which you live this will tell Google what the image is actually about. Not only that but when you actually are uploading an image, make sure that you include the title of the image and if it allows you to put a description, make sure that you utilize that so that you actually use that description correctly this once again will allow you to be telling Google what the image is about, who should be pulling this image up, and the relevance to it within your website.
The third tip is to understand the keywords
The tip that we have for you is to understand the keywords or keyword phrases, it is what people are typing into Google or another search engine and asking for. For example, we will use Dental companies as another example are people asking for cavity tips? If so, you may want to do a Blog on cavity Taps. This will allow people that are searching for that to come across your blog which is on your website, which will allow people to end up on your website. Keywords can also be keyword phrases. That means that you may just have the word dental and then the City in which the dental company is in. It also may be a keyword phrase, for example, Dental companies near me in a specific City. This is again, telling Google what your website is about. Try and incorporate these keywords or keyword phrases into each and every page. Don’t overuse them however you still want to use them once or twice within every single page of your website
The fourth tip is to ensure you have a fast-moving website
One of the best things that you can have for your website is to ensure that it is fast-moving. This means that when someone clicks on your website they’re not going to be annoyed that your website is not moving very fast and they are going to want to continue looking around it. One of the reasons this is so helpful for SEO is because people will want to stay on your web site, they will want to continue looking around on your website, they will want to learn more about your web site. If someone goes on to your website and it is very slow-moving, not only will this not feel like a safe website for them, but it will make them want to click off of it quickly. When people click off of a website quickly, this is telling Google that there is something wrong with that website and they should not be promoting it to more people. Therefore, if you have a fast-moving website this is telling Google that you are a secure website and that people should be wanting to go to it.
The fifth tip is to blog
Have you ever thought about blogging? Logging is a wonderful way of telling people a little bit more about not only your business, but giving them some tips, giving you some material to easily use on your social media, and giving yourself more opportunities to use keywords and keyword phrases within your website. The final reason blogging is so great is because Google lights to see you updating fresh content on your website on a regular basis. We are going to assume that you do not want to rewrite your website weekly? Therefore, you will want to blog on a weekly basis to get fresh content on your website.
There are some wonderful SEO tips and tricks out there that you can be doing in order to increase the ranking of your website on Google. If you do these, over the next couple of months your website is sure to start moving up in the rankings and be that much closer to the top!