There are so many ways to market your business. Marketing an art gallery is a very visual way of marketing correctly and that is why it’s important to do the necessary steps in order to increase the SEO, increase the online presence, and bring more and more people over time into your art gallery. These 7 steps will allow you to understand exactly how to Market your art gallery.
Have a website
Having a website is critical so that people can find you online. Your website will also tell people the hours your art gallery is open, learn more about your business and who runs it, have pictures of art that is currently in the gallery or has been there in the past, and information on where to find you so that they can visit your art gallery. Hiring a company such as Grand Rapids SEO – Web Design Can assist you with creating a website and maintaining it so it’s always up-to-date. Even if you just start with a very basic website, making sure that everything looks appealing and having something out there so that people can find you is very important. Once you have the basics of your website you can start increasing the search engine optimization within your website so that more and more people are able to find you organically.
Walking is not only great for your website SEO, but it also is a great item to be able to share on social media, share and repurpose on social media for years and even months to come, and just helps give your website more and more information on it which will help more people find your website and stay on your website longer. A Blog will also allow people to get to know your website so that you have a voice and a personality that showing through your blog. It also will allow people to understand that you are knowledgable in the industry you were talking about as you can share some tips and helpful information that can help art buyers in the future.
Post on social media
Posting on social media so important these days. With social media presence and importance increasing every single day, make sure that you are on a couple of different social media platforms in order to be seen. Before you start with an account on every single platform, think about who your target audience is. Since an art gallery is visual places like Pinterest and Instagram may be very beneficial for you and finding new customers and getting that online presents that you are looking for. Make sure that you’re posting on a regular basis and how the game plan going into every single month. This will help keep you on track and help you showcase your art gallery.
Ask for reviews
Asking for reviews is important because reviews help people want to go to a specific business. This means if you are having someone check out or if they’re on your email list, ask them for a quick review. You won’t believe how many people are willing to do it or she has had a great experience just from the simple question.
Update products everywhere
Make sure that your information is updated everywhere online. This means if you have an account that Yelp, you want your phone number, your address, your hours of operation, and a little bit of a description about your company always up-to-date on that. The worst thing that you could have is the wrong address and people not ending up going to your art gallery just because you simply didn’t update it somewhere. Do a quick Google search and see what information comes up, if any of it is wrong make sure that you get it corrected on that website.
Ensure you have your Google places
Is your art gallery on Google? This is so important. Many people simply do a quick Google search and pull up Google Maps. If yours isn’t coming up or is it has the wrong information, people aren’t going to end up going to your business, in fact, they will get annoyed that they waste their time and maybe went to a different business which will cause you to lose a customer. If your business has not been put on to Google, it takes a couple of weeks but it is very worth it. Make sure that it has all the correct information and Google knows your business is one that people should be going to if they’re looking for art in the Michigan area.
Update any information about your art gallery
If you have art on your website, make sure that there’s someone in charge of keeping that up-to-date. Of course, if you have some beautiful pieces and you want to showcase them even once they’re sold, you can always say something like our past work or some of the pieces we love in art gallery and simply put them on the website there. If you were trying to sell art from your website, you truly want this to be as up-to-date as possible. That means that you have an employee or a contractor going through on a very regular basis updating this information and putting it as sold if it is sold within your art gallery. It’s also important to make sure that any information regarding your website is up-to-date at all times two.
There are so many different ways to market an art gallery. These seven ways are sure to get you running off the ground and have people in the Michigan area coming to your art gallery more and more. Remember that marketing doesn’t happen overnight, but if you are consistent with these eight different ways, your online presence will grow.